Solution Psychology

Melissa approached Clutch Digital with the challenge of a comprehensive rebrand, seeking a new look and feel that authentically represented her business values and personality. She wanted a fresh, professional, and contemporary brand that conveyed warmth and friendliness, resonating with her target audience—children, adolescents, and their parents.

We collaborated closely with Melissa to understand her desired brand image, target appeal, and narrative. To capture the essence of her vision, we identified the brand’s core values, assessed its current standing, and explored its future direction.

After several rounds of refinement, we arrived at a vibrant brand identity, symbolising collaboration and support, tailored to resonate with the services offered by Solutions Psychology. A simplified style guide was developed to ensure brand consistency, covering essential elements like colour palette, image selection, and typography.

With the brand identity established, we created a website that expanded on Solutions Psychology’s story, using an engaging homepage and informative, user-friendly pages. The visuals throughout the site reflect the welcoming environment and the passionate professionals behind the business, providing a cohesive and inviting experience for visitors.

The positioning was crafted to be adaptable, supporting the brand’s long-term goals and fostering positive, lasting relationships with clients.

As part of the new website, Melissa was excited to launch an online shop, showcasing her carefully curated products. This addition provided an extra revenue stream, allowing Solutions Psychology to communicate special offers and promote their unique products to clients.

The new website has become the central hub of their online communication strategy, complemented by regular social media engagement, informative blogs, and exciting events. With this rebrand, Solutions Psychology has successfully positioned itself as a leader in providing high-quality psychological services.