Paid Social Advertising Services
Paid social belongs to the broader category of digital advertising.
Clutch Digital provides paid social as a channel to run advertising campaigns on social media platforms. We set campaign objectives, build target audiences, create ad creatives, launch campaigns, and optimise performance using data. We help businesses reach users, increase conversions, and scale revenue.
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What is Paid Social?
Paid social drives growth through targeted ads on social platforms. It provides scalability, performance tracking, and access to high-intent audiences that aren’t easily reached through organic posts alone.
- Paid social refers to advertising campaigns that run on platforms like Facebook, Instagram, and TikTok.
- Brands use paid social to promote content, generate leads, and drive conversions through precise audience targeting.
- Paid social differs from organic social because it requires budget and planning to deliver measurable outcomes.
Why Choose Us for Paid Social?
We’re not here to waste your budget. Our approach is grounded in data, creativity, and execution.
- Certified strategists with cross-platform experience
- Full creative and copywriting in-house
- Custom dashboards and ongoing optimisation
- ROI-first campaigns built to scale with your business
Our Paid Social Strategy
Campaign Objectives
Audience Targeting
Retargeting Campaigns
Budgeting and Bidding
Conversion Tracking
Ad Placements
Key Performance Metrics
Transparent Reporting
Campaign Objectives
- Every paid social campaign starts with a clear objective.
- We align your campaign goals with business outcomes like traffic, leads, purchases, or brand lift.
- Campaigns are structured around the buyer’s journey: awareness, consideration, and conversion.
- Each stage uses different messaging, creative, and bidding strategies.
Audience Targeting
- We define audiences using platform-native tools and your first-party data.
- We create Custom Audiences from your website traffic, CRM, and social engagements.
- We build Lookalike Audiences to scale performance based on existing customers.
- We apply layered targeting across interests, behaviours, location, age, and device.
Retargeting Campaigns
- Retargeting reconnects your brand with users who already showed interest.
- We create retargeting sequences based on website visits, video views, cart activity, and more.
- Our team builds full-funnel retargeting flows that increase conversion rates and reduce ad waste.
Budgeting and Bidding
- We set budgets based on your growth goals and margin requirements.
- We use cost caps, bid caps, and ROAS targets to control spend and maximise efficiency.
- Campaigns are monitored daily, with pacing adjustments made to keep delivery healthy and aligned to your KPIs.
Conversion Tracking
- We install and configure Meta Pixel, Google Tag Manager, and server-side tracking APIs.
- Tracking setups allow us to measure key actions like form fills, purchases, and scroll depth.
- We connect ad platforms to analytics dashboards so every click is tracked, attributed, and reported.
Ad Placements
- We optimise ad placements across Stories, Feed, Messenger, and Audience Network.
- Placement decisions are guided by performance data and creative best practices.
- We use automatic placements to scale, then shift budget toward top performers.
Key Performance Metrics
- We track and report on KPIs like CTR, CPC, ROAS, conversion rate, and engagement.
- Each campaign includes clear goals and benchmarks to evaluate success.
- Performance is reviewed weekly and translated into recommendations for scaling or refinement.
Transparent Reporting
- You receive live access to reporting dashboards and a dedicated strategist to explain performance.
- We highlight what’s working, flag issues, and collaborate on the next growth move.
Our Paid Social Advertising Services Process
Ad Creative Design
We design ads that match your brand and fit each platform, using visuals like graphics, videos, product shots, and UGC.
Ad Copywriting
We write copy with clear CTAs and tailored messaging based on campaign goals and platform.
A/B Testing & Optimisation
We test audiences, creatives, and copy through A/B experiments, using insights to refine strategy and improve performance.
Tools We Use
Why Choose Us for Paid Social?
Paid social isn’t just about running ads — it’s about building a system that consistently drives results. At Clutch Digital, we combine strategy, data, and execution to help businesses turn ad spend into real growth. Our process is built for outcomes, not impressions.
Platform Expertise
We manage campaigns across Facebook, Instagram, TikTok, and LinkedIn. Our team understands how each platform works, how users behave, and how to structure campaigns for reach, engagement, and conversions.
Full-Funnel Strategy
We plan every campaign with the full customer journey in mind. From awareness to conversion, we build campaigns that guide users through each stage using targeted messaging, sequencing, and retargeting.
In-House Creative & Copy
We design visuals and write copy that match your brand and drive action. Every asset is built specifically for the platform and objective, whether it’s a scroll-stopping video or a direct response headline.
Results & Reporting
We track what matters — ROAS, cost per result, and lead quality. Our reporting is transparent, and our decisions are data-backed, so you always know what’s working and what happens next.