Case Study

Access Your Supports
Access Your Supports (AYS) provides NDIS-funded support services to eligible participants through its offices in Geelong, Colac, and Mildura. AYS not only delivers high-quality support, but also empowers individuals to pursue their life goals using the services available through the NDIS. The team works closely with each participant to implement a tailored plan that meets their unique needs and aspirations.
View WebsiteAccess Your Supports Website
Access Your Supports approached Clutch intending to begin their SEO journey. However, during our initial meetings and a comprehensive website audit, it became evident that their existing site needed a significant upgrade. Before implementing any SEO strategies, we prioritised rebuilding the website to ensure it was fully SEO-compliant.
Using one of the latest website builders, we rebuilt the site to create a solid foundation for long-term search visibility. This rebuild enabled us to implement SEO best practices from the ground up, setting the site up for both immediate performance improvements and long-term growth.
The new website features faster load times and a cleaner site structure, allowing Google to crawl pages more efficiently and identify key content for improved rankings. A major focus was also placed on enhancing mobile optimisation, delivering a better user experience for visitors accessing the site on their phones.
SEO
After rebuilding the Access Your Supports website and ensuring it was fully SEO-compliant, this upgrade improved page speed, mobile responsiveness, and site structure. Google could now crawl and index pages more effectively, leading to better keyword targeting and ranking opportunities.
By addressing technical barriers and setting a robust SEO framework, we’ve positioned AYS for sustainable growth and increased visibility in a highly competitive sector. This strategic rebuild ensures their SEO investment delivers measurable results now and into the future.
Following the initial website rebuild, Clutch Digital implemented a tailored SEO strategy designed to drive year-on-year growth for Access Your Supports. Our multi-layered strategy has led to continued improvements in organic traffic, higher search rankings for core services, and increased inquiries from participants and support coordinators.
As AYS expands, our SEO efforts ensure that they remain highly visible and competitive within the NDIS sector.
Google Ads
After the success of our SEO services, we worked closely with the AYS team to launch a targeted Google Ads campaign designed to drive high-quality traffic and generate consistent participant enquiries for core services.
We developed a tailored Google Ads campaign focused on AYS’s core services and key locations like Geelong, Colac, and Mildura. By targeting high-intent keywords used by NDIS participants, carers, and support coordinators, we ensured the ads reached people actively searching for services like Plan Management and Psychology.
Each ad group was paired with a conversion-focused landing page, improving enquiry rates and reducing wasted spend, while ongoing optimisations included performance analysis, A/B testing, and keyword refinements.
This resulted in consistent visibility, a steady flow of qualified leads, and strong, measurable ROI.
Clutch Digital’s strategic, data-driven approach ensures that AYS continues to reach the right audience, at the right time, with the right message – supporting scalable growth across all key services.
Meta Ads
Alongside Google Ads, we launched a targeted Meta Ads strategy to increase awareness and drive additional enquiries for AYS’s NDIS services. The campaigns focused on key services like Plan Management and Behaviour Support, with audience targeting refined to reach carers, support coordinators, and NDIS participants.
Ad creatives were designed to be clear, engaging, and value-driven, supported by strong calls-to-action and mobile-optimised landing pages. This helped capture attention and convert interest into enquiries.
Through ongoing testing and optimisation – including creative variations, audience segmentation, and budget adjustments – we continue to improve performance and lead quality.
Clutch Digital’s Meta Ads strategy ensures AYS remains front of mind across social platforms, reaching the right people with the right message.
- SEO356%increase in users319%increase in sessions
- Google Ads245%increase in impressions118%increase in clicks
- Meta Ads285%increase in impressions278%increase in clicks85%increase in reach
