Paid Search (PPC)
Drive traffic. Capture intent. Convert clicks into customers.
Paid Search (PPC) is one of the fastest ways to put your business in front of ready-to-buy customers. By targeting high-intent search terms, our paid search strategies ensure your brand shows up at the exact moment your audience is looking for what you offer. Whether you’re after more leads, eCommerce sales, or brand visibility, our data-driven campaigns are designed to maximise every dollar you invest—across Google Ads, Microsoft Ads, and beyond.
Let’s Build Your PPC Strategy
Get your FREE Paid Search Blueprint – a tailored report outlining your best growth opportunities across Google Ads.
What is Paid Search (PPC)?
Paid Search is a form of digital advertising that places your business at the top of search engine results.
- Google Ads serves ads based on searcher intent and keyword targeting.
- PPC means advertisers pay per click – you only pay when someone engages with your ad.
- Facebook & Instagram Ads (Meta Ads) show personalised ads based on interests, behaviours, and past interactions—ideal for awareness, lead generation, and retargeting.
- Campaigns are targeted, measurable, and built around your audience’s intent—driving leads, enquiries, or direct purchases.
- Paid traffic complements organic SEO, providing immediate visibility and results.
Our Paid Search Services
Our agency delivers a full suite of PPC services to drive conversions and return on ad spend.
Google Ads Management
Facebook & Instagram Ads
Shopping Ads
Remarketing & Retargeting Campaigns
Landing Page Optimisation
Full-Funnel Paid Strategy
Conversion Tracking & Analytics
A/B Testing & Ad Variation
Negative Keyword & Audience Exclusion Management
Geo, Device & Demographic Targeting
Google Ads Management
We manage high-performing campaigns across Google Search, Display, Shopping, and YouTube. Our team handles everything—from keyword research and campaign setup to bid strategy and optimisation—so your ads appear at the exact moment users are ready to act.
Facebook & Instagram Ads
We design scroll-stopping creatives and data-driven campaigns for Facebook and Instagram. From brand awareness and lead generation to retargeting and direct sales, we align Meta Ads with your business goals across every funnel stage.
Shopping Ads
We run product-based campaigns that place your listings front and centre in search results. Using smart bidding, feed optimisation, and Merchant Centre setup, we help eCommerce brands increase visibility and drive more profitable sales.
Remarketing & Retargeting Campaigns
We re-engage past visitors and warm audiences across Google, YouTube, Facebook, and Instagram. Whether it’s cart abandoners or site viewers, we build segmented remarketing campaigns that drive users back when they’re ready to convert.
Landing Page Optimisation
We create or optimise landing pages to better match ad intent, reduce bounce rates, and increase conversions. From layout and copy to mobile UX and speed, we align your landing experience with campaign goals and user expectations.
Full-Funnel Paid Strategy
We map ad campaigns to every stage of the buyer journey—awareness, consideration, and conversion. Whether you’re launching, scaling, or retargeting, we blend search and social platforms to move prospects from click to customer.
Conversion Tracking & Analytics
We implement precise tracking across Google Ads, Meta Ads, and Google Analytics to measure success and improve attribution. Our setup includes Google Tag Manager, event tracking, goal setup, and cross-platform reporting.
A/B Testing & Ad Variation
We continuously test ads across platforms—changing headlines, images, calls-to-action, and formats—to discover what works. Winning combinations are scaled to maximise performance, while weaker ads are retired or refined.
Negative Keyword & Audience Exclusion Management
We fine-tune keyword and audience exclusions to block poor-fit traffic, reduce ad waste, and improve targeting precision—whether in Google, Bing, or Meta campaigns.
Geo, Device & Demographic Targeting
We configure your campaigns to reach the right audience at the right time and place. From hyperlocal radius targeting to mobile-only bids or demographic filters, we ensure your ads reach those most likely to convert.
Our Paid Search (PPC) Process
Audit & Strategy
We assess your current setup, define goals, and build a tailored PPC plan across the right platforms.
Campaign Build & Launch
We create structured campaigns with targeted keywords, audiences, and ads built to convert.
Conversion Tracking & Reporting
We track every click and conversion to measure what’s working and report on real results.
Optimise & Scale
We test, refine, and scale campaigns to improve ROI and lower your cost per acquisition.
Tools We Use
Why Choose Us for Paid Search?
We don’t just run ads—we build performance-driven campaigns that help your business grow. Our approach blends strategy, creativity, and data to deliver long-term, profitable results.
Results-Driven, Not Click-Driven
We care about leads, sales, and real outcomes—not just vanity metrics. Every campaign is built to generate a measurable return on ad spend.
Custom Strategy for Every Business
No two businesses are the same, and neither are our campaigns. We tailor targeting, messaging, and platform mix to suit your goals and industry.
Full-Funnel Expertise
We create strategies that engage users at every stage of the buyer journey. From brand discovery to final conversion, we make every click count.
Transparent Reporting & Support
You’ll always know how your campaigns are performing. We provide clear insights, regular updates, and expert support whenever you need it.