Google Ads Management
Reach High-Intent Customers with Results-Driven Google Ads Management
Clutch Digital provides Google Ads Management to build, manage, and optimise paid campaigns on Google. We set up account structure, implement tracking, and adjust performance based on data. We help businesses reach customers, control spend, and improve results.
Let’s Launch a Campaign That Works
Google Ads drives results when managed well — we handle everything so you can focus on your business. Book a FREE consultation.
What is Google Ads Management?
Google Ads Management is the ongoing process of setting up, running, and continually improving paid campaigns across Google’s ad network — including Search, Display, YouTube, and Shopping.
Our Google Ads service covers:
- Initial campaign strategy and setup
- Keyword targeting and audience segmentation
- Ad copywriting and creative development
- Smart bidding strategy management
- Conversion tracking and analytics integration
- Weekly optimisation and ongoing reporting
We take care of every detail so you can focus on running your business.
The Metrics We Focus On
We don’t chase vanity metrics. Every campaign is optimised for what actually matters:
- CTR (Click-Through Rate) – Indicates ad relevance
- Conversion Rate – Measures how many clicks turn into leads or sales
- Quality Score – Google’s score based on relevance, ad copy, and landing page experience
- CPA (Cost per Acquisition) – Tells you what you’re paying for each lead or sale
- ROAS (Return on Ad Spend) – The most important number: how much you get back for every dollar spent
What’s Included in Our Google Ads Service
When you partner with Clutch Digital, we manage every aspect of your Google Ads campaigns — from setup to performance tracking. Our service is hands-on, data-driven, and built around your business goals. Here’s what’s included in our end-to-end Google Ads Management.
Campaign Setup & Structure
Keyword Research & Targeting
Ad Copywriting & Extensions
Bidding Strategy Management
Conversion Tracking & Analytics
Ongoing Optimisation
Campaign Setup & Structure
We build your campaign structure from the ground up — the right way. That means:
- Properly segmented campaigns and ad groups
- Keyword mapping that matches search intent
- Ad copy tailored to each ad group for relevance and performance
Keyword Research & Targeting
Our keyword strategy is based on:
- What your ideal customers are actually searching
- The commercial intent behind those searches
- Eliminating waste through negative keywords
You’ll appear for high-converting terms, not just high-volume ones.
Ad Copywriting & Extensions
We create persuasive ad copy that:
- Grabs attention with compelling headlines
- Includes clear, benefit-led descriptions
- Encourages action with strong CTAs
We also add relevant ad extensions like sitelinks, call buttons, and location info to take up more space and improve click-through rates.
Bidding Strategy Management
We manage your bids to hit the sweet spot between cost-efficiency and performance. Whether it’s:
- Manual CPC
- Enhanced CPC
- Target CPA
- Maximise Conversions
— we’ll use the best approach based on campaign data and your business goals.
Conversion Tracking & Analytics
We implement proper tracking using:
- Google Tag Manager
- GA4 (Google Analytics)
- Custom event and goal tracking
- Integration with CRMs or call tracking platforms
You’ll know exactly what’s working and where every conversion is coming from.
Ongoing Optimisation
We continuously monitor and refine your campaigns by:
- Adjusting bids and budgets based on performance
- Testing new ads (A/B split testing)
- Adding high-performing search terms
- Removing wasted spend
You get campaigns that don’t just run — they evolve.
Our Google Ads Management Process
Discovery & Strategy
We start with a deep dive into your business, customers, and goals — then map out your strategy.
Campaign Build & Launch
From keyword research to ad copy and tracking, we build a fully structured campaign aligned with your objectives.
Optimisation & Scaling
We review performance weekly, optimise continuously, and scale your campaign as results grow.
Reporting & Reviews
You get monthly reports, a live dashboard (optional), and regular strategy sessions to stay on the same page.
Tools We Use
Why Choose Us for Google Ads Management?
We work with businesses across Melbourne, Sydney, Brisbane, Perth, Adelaide and beyond — from trades and local services to ecommerce and national brands.
Google-Certified Experts with Platform Mastery
Our team is certified in Google Ads and stays up to date with the latest platform features, bidding strategies, and policy changes to manage your campaigns effectively.
Tailored Strategies for Your Business Goals
We don’t use templates or automated setups — every campaign is custom-built to align with your business objectives, sales cycle, and market position.
Full Transparency and Account Ownership
You always own your ad account and data. We provide full access, detailed reporting, and honest communication — no hidden fees or black-box decisions.
Flexible Engagements with No Lock-Ins
Work with us month-to-month or long-term. We earn trust through performance, not contracts.