Technical SEO
Optimise Your Website's Foundation for Peak Performance
Technical SEO is the backbone of your website’s performance and visibility. It ensures your site is fast, accessible, and easily understood by search engines—laying the foundation for higher rankings and better user experience.
Let's Optimise Your Foundation
We’ll show you what’s holding your website back—and exactly how to fix it. Book a Free Technical SEO Audit Today.
What Is Technical SEO?
Technical SEO is the practice of optimising your website's infrastructure to ensure search engines can effectively crawl, index, and rank your content. Unlike on-page SEO which focuses on content, technical SEO ensures that your site’s backend, architecture, speed, and accessibility meet the highest performance standards.
Think of it as the foundation of your website—if it’s weak, your entire SEO strategy suffers.
Why Technical SEO Matters
Even the best content won’t rank if search engines can’t access or understand it. Technical SEO ensures:
- Your pages are crawlable and indexable
- Your site loads quickly and reliably
- Your content is secure and mobile-friendly
- Your structure is clear and free from broken links or errors
What’s Included in Our Local SEO Services
Here’s what we include in every Local SEO campaign to deliver long-term, measurable results:
Site Structure Optimisation
Content Access & Indexability
Site Performance & Core Web Vitals
Security & Trust Signals
Semantic Mark-up & Structured Data
Page Health & Crawl Efficiency
Site Structure Optimisation
In technical SEO, a strong site structure improves crawlability and user navigation.
- URL Structure: Clean, readable, keyword-friendly URLs help search engines and users understand your pages
- Pagination Tags: rel=prev and rel=next signal content sequence in multi-page sets
- Breadcrumbs: Provide a hierarchical structure that guides both bots and users
- Internal Linking: Reinforces page authority and distributes link equity strategically
Content Access & Indexability
Technical SEO controls how bots interact with your content.
- Robots.txt Configuration: Allows or blocks specific areas of your site from being crawled
- Meta Robots Tags: Instruct search engines to index or ignore pages
- Canonical Tags: Prevent duplicate content issues by pointing to the preferred version
- XML Sitemap Creation: Directs crawlers to your key content for faster indexing
Site Performance & Core Web Vitals
Performance metrics in technical SEO affect both rankings and user experience.
- Page Load Speed: Faster pages reduce bounce rates and enhance UX
- Core Web Vitals: LCP, FID, and CLS metrics measure real-world performance
- Mobile-Friendliness: Responsive design ensures usability across devices
Security & Trust Signals
Technical SEO also strengthens site security and credibility.
- HTTPS Protocol: Secure SSL connections protect user data and boost trust
- Security Headers: Prevent cross-site scripting and other attacks, ensuring site integrity
Semantic Mark-up & Structured Data
Semantic SEO clarifies content meaning for search engines.
- Structured Data (Schema.org): JSON-LD mark-up helps search engines generate rich results
- Rich Snippets: Enhance listings with visual and functional elements like reviews, FAQs, and pricing
- Content-Type Schema: Defines content as articles, events, or local businesses for improved targeting
Page Health & Crawl Efficiency
Crawl efficiency is central to technical SEO.
- Redirects: 301 and 302 codes preserve link equity and streamline user journeys
- Broken Link Fixing: Removes dead ends that hurt crawl flow and user trust
- Status Code Management: 404 and 500 codes are identified and resolved to maintain site health
Our Technical SEO Process
Audit & Analysis
We begin with a comprehensive site scan to identify technical issues, using industry-leading tools and benchmarks.
Strategic Planning
We develop a prioritised action plan tailored to your site’s structure, performance, and goals.
Implementation
Our team executes or supports your developers in applying technical fixes and enhancements.
Testing & Validation
We re-crawl, validate, and monitor to ensure all improvements are effective and measurable.
Tools We Use
Why Choose Us for Technical SEO?
When you work with us, you're partnering with a team that lives and breathes technical SEO. Here’s what sets us apart:
Expert-Led Audits
Our SEO specialists use industry-best tools and proven methodologies.
Custom Solutions
We tailor every technical fix to your site’s unique setup, goals, and challenges.
Clear Communication
We speak your language—no tech jargon, just results you understand.
Proactive Monitoring
We don't just fix problems—we continuously monitor your site to keep it running at its peak.
Frequently Asked Questions
How is technical SEO different from regular SEO?
Regular (on-page) SEO focuses on content, while technical SEO improves the site’s infrastructure so search engines can access and understand that content.
Is technical SEO necessary for small websites?
Yes. Even small sites benefit greatly from better crawlability, site speed, and mobile optimisation.
Can you fix my existing site's issues?
Absolutely. We provide audits, fixes, and implementation support for both existing and new sites.
How long does a technical SEO audit take?
Our standard audits take between 3–5 business days, depending on the size and complexity of your site. Urgent or large-scale sites may require more time.
Will technical SEO impact my site’s design or content?
Not directly. Technical SEO focuses on the site’s backend and infrastructure. However, we may make recommendations that indirectly affect design or content structure to improve performance and visibility.